• Haley Callahan

Skills To Advance Your Career in Marketing

There are plenty of ways to refine and gain new skills that will assist you in your advancing your marketing career. I have complied a list of potential ideas to you in your journey.

Digital Marketing is a career that is ever changing and constantly asking for the growth of knowledge and technique. It can be hard to keep up with the all of the adjustments. Consistent evolution will be your biggest challenge, but also your best friend when it comes to being successful.

Tip #1: Network

If I said this a million times over, it wouldn't be enough. The importance of networking is unparalleled to also all other tips I will share. Knowing people will help you shift your career, land jobs, gain knowledge, be referred, gain career advice, and builds confidence.

Keith Ferrazzi said "The currency of real networking is not greed but generosity".

Have a long contact list, will often open doors you didn't even know existed. Pro tip: Just like in a sales position, make sure to nurture your connections. It doesn't look good to reach out to someone about making a career shift and seeking opportunities when you haven't talked to them in over 3 years.... You want to make sure you are reaching out to your professional connections and checking up on them. Ask them about their company, family, etc. to ensure that your are feeding the relationship instead of just mooching when you need a job.

Tip #2: Become an Expert

If you have been in the digital marketing field for a few years, you probably understand most of the different concepts, strategies, and techniques. and everyone else in the marketing industry. Employers are no longer looking for people that have a string general understand over a broad range of topics. They want EXPERTS. They want someone who knows everything about automation and funnels, advertising strategy, brand management and reputation, or extremely professional content creation. Find your lane, and stick with it. Market yourself to employers using those specific, key skills that make you stand out against other candidates for a position. The marketing field is saturated with potential candidates and competition is high, make sure you are the best.

Tip #3: Build Your Personal Brand and Self Prompt

Creating a personal following will allow you to showcase your expertise and become a self advocator. Sharing knowledge, and leading in global digital trends will not only build your network, but give you a space to have a creative outlet. It is always important to be humble, but sharing your personal achievements will help employers and people of your network the content that you are producing and the recognition you have received from it. Demonstrate your value and show your product. Go in depth about results you have produced. Don't share that your worked on "X" campaign and implemented strategy 1,2 and 3. Explain the outcome and how your contribution helped the company you work for. This will make the biggest difference to employers.

Tip #4: Be a Leader

If you start to think like an executive and make decisions like an executive, people will notice and you will find yourself in leadership position. Understanding the company's goal, vision, and values and flawlessly being about to take those into practice, will show your boss that you are consistent and competent. In order to become a leader, you will need to surround yourself with people that know more than you and you can learn from. You shouldn't be the smartest person in the room. Uphold a higher standard, be impressive, go above and beyond, and you will be promoted and succeed.

I have plenty of other tips to share with you if you are interested. Please contact me at

If you are looking for some more inspirational quotes to help with networking, check out this blog post from Hubspot.

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